Sustainability
Migros has anchored the principle of sustainability in its mission statement and group strategy. It continiously strengthens its social, cultural and environmental commitment and steps up its activities for a healthy lifestyle.
Migros (Hong Kong) Ltd. plays an active role in the implementation and execution of Migros’ sustainability goals. In doing so, we do not only take care of the sustainable sourcing and production of our products, but also in creating a sustainable working space, which benefits both, the environment and the well-being of our employees.

Generation M
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Promise with a future
Generation M is Migros' sustainability program. With binding promises and concrete projects, we commit ourselves to protecting the environment, promoting sustainable consumption, acting socially and exemplary towards society and employees, and promoting healthy lifestyles.

Environment
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As Switzerland's largest retailer, Migros is committed to protecting natural resources and reducing greenhouse gas emissions. It promotes renewable energies and raises awareness of environmental issues among its customers.

Products
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Migros is committed to sustainably produced products along the entire value chain: from the cultivation and processing of raw materials through to dialogue with customers.