Generation M

Promise with a future

Generation M is Migros' sustainability program. With binding promises and concrete projects, we commit ourselves to protecting the environment, promoting sustainable consumption, acting socially and exemplary towards society and employees, and promoting healthy lifestyles.

More than 60 promises

RAW MATERIALS & PRODUCT RANGES
We promise that by 2020 our fish supplies will come from sustainable sources.>
Promised fulfiled.
ANIMAL WELFARE
We promise to introduce the high Swiss Animal Welfare Standards for all of our products from overseas by 2020.>
Promise not on track.
SOCIETY
We promise to invest a billion Swiss Francs in leisure, education and culture by 2020.>
Promise on track.
CLIMATE & ENERGY
We promise to reduce our greenhouse gas emissions by 20% between 2010 and 2020.>
Promise on track.
RAW MATERIALS & PRODUCT RANGES
We promise that by the end of 2019 all of our bananas will be sustainable.>
Promise on track.
BIODIVERSITY & WATER
We promise that by 2018, some 8 out of 10 of our own-brand detergents and cleaning products which are sold will be readily biodegradable.>
Promise on track.