Migros Values

Our identity is shaped by the basic cooperative idea, which enables us to utilize profits, that are not needed, to improve the quality of life of our customers, employees and society as a whole. Being a cooperative also means that many interest must be in tune with one another and be taken into account – in this respect, we are multifaceted, just like Switzerland with its basic federal structure.

We are proud to be a Swiss company – and of our tradition and history. At the same time, we are receptive to global diversity.

We are success and performance-oriented, while being committed to sustainability. This means finding a balance between business, environmental and social demands.

We are trustworthy and responsible, because we think, talk and act honestly, predictably and reliably in our business relationships. We make ourselves trustworthy by checking, and having others check, that we really deliver what we promise. We maintain an open dialogue, both internally and externally.

Our openness, curiosity and interests are geared towards improving the quality of life of our customers.

We draw inspiration from addressing their needs, and we put all our professional passion into continuously surprising and satisfying them with our new products and services.